JOHANNESBURG – ABSA is set to launch ChatBanking for Facebook Messenger, which it hailed as world-first in banking technology allowing customers to conduct banking on the social media platform.
The launch of the offering Absa said is secure, private and fully integrated banking service on Facebook Messenger follows the introduction of Absa ChatBanking on Twitter in May.
Ashley Veasey, Group Chief Information Officer and Chief Digital Officer at Barclays Africa, says Absa customers already use Facebook for their daily dose of global news, to share photos with friends and family and even solve their business issues.
“To deliver a cool banking experience, we are bringing banking to where our customers spend their time. The service, a world first from Absa, allows customers to do their “liking” and banking in the same space,” says Veasey.
The ChatBanking for Facebook Messenger comes on the back of the recent Social Media Landscape 2016 study conducted by World Wide Worx and Fuseware, indicating that Facebook is now used by 13 million South Africans, a quarter of the population.
This represents an 8 percent year-on-year growth with the majority of users accessing the social media platform through their mobile devices, such as smart phones and tablets.
As part of the ground-breaking offering, Absa customers will be able to use Facebook Messenger as well as Twitter to conduct some transactions.
“ChatBanking for Facebook Messenger is as easy as sharing a photo or social commentary on your Facebook page and offers a more intuitive, more accessible and more efficient engagement with our customers through conversational interfaces,” says Veasey.