Samer Abu Ltaif Microsoft President of Middle East and Africa (MEA) region

Business Reporter
JOHANNESBURG – MICROSOFT has announced the appointment of Samer Abu Ltaif as the president of its Middle East and Africa (MEA) region.
A key part of Ltaif’s role will be to drive the digital transformation agenda of the region across governments, enterprises, developers and small and medium businesses.
Ltaif will continue serving Dubai, which serves as one of the major hubs for Microsoft in the region.
He takes over the reins from Microsoft Corporate Vice President, Ali Faramawy, who has headed the region for 13 years.
Faramawy, in turn, takes on a newly announced global role as the head of the Emerging Markets Digital Transformation Organization which has been established within Microsoft.
Ltaif’s vision for Microsoft in MEA is to contribute to the economic and social development of the region.
“MEA has tremendous potential. The rich diversity across the region, combined with the fast-growing youth population and innovative spirit, opens up enormous opportunity,” said Ltaif.
“As Microsoft, we have an important role to play, not only through the innovative technology that we bring to market, but also through our presence across the region, our focus on developing local talent, and our deep commitment to the communities in which we operate.”
Ltaif joined Microsoft in 2004.
– Guardian