By STAFF REPORTER
JOHANNESBURG, (CAJ News) – VODACOM’S latest summer rewards promotion is on course to become the most successful campaign in the company’s history – and it hasn’t even officially launched yet.
At an event in Johannesburg ahead of the October 29 launch, executives disclosed the Shake Every Day had already seen 14 million customers interact with the campaign.
In comparison, Play Every Day, last year’s summer campaign, is currently Vodacom’s most successful in its 20 year history having appealed to 16 million customers over a ten-month period.
Abey Mokgwatsane, recently-appointed Managing Executive: Brand Communication and Marketing, said the Vodacom Shake Every Day summer campaign was premised on the gamification model.
He pointed out last year customers won a vast array of prizes, including data, by spinning the wheel of fortune.
“This time around we are encouraging customers to interact with the promotion by “shaking” their devices to receive daily rewards. Ultimately these fun, innovative campaigns are another way that we seek to deliver greater value to our customers,” Mokgwatsane said.
By engaging with the promotion, customers will be able to win daily gifts such as data and voice bundles, digital content, 1 of 12 Renault Clio hatchbacks and a grand prize of R1 million rand. Meanwhile, the TV advertisement plays on the distinct way in which South Africans move and dance for all occasions.
From Tsonga to Bollywood dances, the advert cuts across cultures.
Soccer legend and former national team coach, Ephraim “Shakes” Mashaba,also makes a cameo appearance.
– CAJ News