By AKANI CHAUKE
JOHANNESBURG – A PLATFORM aimed at lowering the cost of communication while increasing digital and social connectivity in South Africa has reached 7,5 million people in its first year through advanced
Tagged Vodacom Siyakha (isiZulu for we are building), it is targeted at the emerging prepaid (BOP) segment of the mobile operator’s customer base through zero-rated and lower priced products and services.
“Siyakha remains key in ensuring that we continue to provide every day value and access to affordable communication services for those who need it the most,” says Nyimpini Mabunda, Chief Officer: Consumer Business Unit at Vodacom.
The first product to launch under the Siyakha banner was Facebook Flex, a limited version of the popular social network website that is free for Vodacom subscribers.
Customers on the Siyakha funeral plan received up to 50 percent in additional airtime value whenever they recharge their airtime balance and free cover of up to R10 000 (over US$830).
With the increase in unique mobile users in South Africa, mobile technology is viewed as the most effective and powerful channel to get across educational material to prepaid customers.
This inspired the introduction of the Mum and Baby offering to support parents and care-givers with maternal and health information.
Loveness Ngwakuma from Zonkesizwe are in the eastern Vooslorus, hails the service as “having a nurse in your hand.”
Mabunda says over the years Vodacom has been able to optimise mobile communication technologies by developing mobile solutions that address socio-economic challenges in the communities in which it operates.
This is driven through four pillars, namely social-connectivity, health, education and jobs.
“These pillars are reflective of the segments primary needs and align to the 2030 national development goals,” Mabunda says.