by MTHULISI SIBANDA
JOHANNESBURG, (CAJ News) – HUAWEI is pinning its hopes of reaching the coveted top spot in the smartphone category in South Africa on products soon to be launched in its entry-level Y-series and the positive reception to its newly-launched flagship products.
In a recent interview with CAJ News, Likun Zhao, General Manager of Huawei Consumer Business Group (South Africa), said the company was upbeat Y-range would grow its penetration in the entry level.
Gadgets in the series are to be launched this month.
“For the entry level our market share is very little,” Zhao conceded.
“However, from this month, we will launch new Y series. We have the confidence for the Y series products,” Zhao said.
“This year, we will do well in the entry level category. It is first time Huawei makes a massive campaign for the Y-series.”
The series will, after South Africa, be launched in other markets such as Ethiopia, Ghana and Zambia.
Huawei has in recent years challenged Samsung and Apple in the highly competitive smartphone market in South Africa, the continent’s most advanced economy.
Zhao said the company “must be in the top two” in in as many upcoming years in terms of market share in the country.
In April, the Chinese manufacturer launched its new P20 series in another attempt to increase its market share, which Zhao put at 10 percent to 11 percent.
“Sales of P20 series have almost double compared to P10 series,” Zhao said.
The P10 series is the predecessor to the P20.
In 2017, Huawei’s growing reputation ensured a 66 percent increase in sales of the Mate 10 Pro compared to the Mate 9.
Sales grew by 67 percent comparing the P9 to the P10.
Zhao hinted some features that have made these flagships popular would be incorporated into the Y-series.
“We want to bring more technology from the flagship and middle level to the entry level,” he concluded.