by AKANI CHAUKE
JOHANNESBURG, (CAJ News) – BRAND South Africa, the country’s official marketing agency, is promoting innovation and an entrepreneurial culture among learners.
Inspired by the need to promote active citizenry amongst South African youth, the organisation is launching school’s activations under the theme, “Play Your Part, Turn Your Ideas into Currency.”
In collaboration with the renowned comedians Goliath and Goliath, who are also Play Your Part ambassadors, Brand South Africa will be running a series of masterclasses aimed at grade 11 and 12 learners.
The activation will be held at the Dr WF Nkomo Secondary School in Attredgvile on Wednesday, a day after the digital campaign launch.
Sithembile Ntombela, the Brand South AfricaGeneral Manager of Marketing, said the Play Your Part masterclass would promote entrepreneurship in order to culminate a spirit of business minds at an early stage.
“This initiative comes at a time when the citizens are hopeful of a new dawn, when a spirit of contribution is the new song particularly post the state of the nation address speech by the honourable President Mr Cyril Ramaphosa, ‘#Thumamina #send me’,” Ntombela said.
The country’s vision articulated in the National Development Plan speaks of “a South Africa we have remade, a South Africa that is economically prosperous and a South Africa that is admired globally.”