Already active in his new role, he will oversee the company’s local and regional channel relationships as well as focus on the distribution and retail markets.
“I’m very optimistic about what lies ahead and to lead a very important part of our business,” Pulford said.
“It’s a critical component to Dell EMC’s plans, which is why we invest heavily in senior leadership for the channel ecosystem.”
He said the value the channel brought to Dell EMC customers through skills, information technology capability, services, coverage and supply chain management was key to the transformation of customers.
Pulford has been with Dell EMC for more than a decade and previously led the company’s Enterprise Solutions Group as its director.
He would look to ensure the channel and distribution programmes are well aligned with partners, as well as harmonised across the various sectors and offerings.
Doug Woolley, General Manager of Dell EMC South Africa, said the channel had always been fundamental to the company’s approach.
“Brad and his team will continue to grow our value proposition to the market, to help South Africa and other SADC countries modernise and transform for this new era,” Woolley said.
SADC is an acronym for the 16-member Southern African Development Community.
– CAJ News