JOHANNESBURG – SAP Africa has showcased SAP Hybris, its flagship e-commerce and omni-channel solution, aimed at enabling organisations to survive the competitive market and thrive in the Digital Economy.

The innovation, which shields the businesses pressure to redefine how they engage and retain consumers, has been showcased in Cape Town, South Africa.

SAP Hybris is a fusion of the latest innovative solutions and is applicable to all small, medium and large businesses regardless of industries.

The portfolio includes Hybris Commerce, Hybris Marketing, Hybris Profile, Hybris Customer Experience and Hybris Billing aimed at retail wholesalers and manufacturers.

Paul McKane, Industry Value Engineer for Consumer Products at SAP Africa, says with SAP Hybris, they are now able to provide consumers with an exceptionally rich, personalised digital experience across multiple platforms, including mobile.

“Businesses and consumers can now get connected in ways never possible and in real time with total visibility of product stock levels,” says McKane.

The solution has been launched at an elite event attended by customers, retailers, influencers and fashion bloggers in South Africa.

The event also showcased how digital can blend with physical across multiple channels such online, mobile, point-of-sale, call center, social media and print.

– CAJ News