The East Gate cinema was abuzz with a mixture of learners, teachers and principals- as well business men and women to launch the eighth annual My Future, My Career youth development programme.
My Future, My Career, which is the brainchild of Primestars Marketing, is a youth development programme that aims to educate the youth of South Africa on the various career options that are available to them, as well as inform them on the requirements that each career has. This is done through a series of 14 in-depth educational films that are screened in Ster-Kinekor theatres, which have been labelled as “Theatres of Learning”, reaching thousands of Grade 9 – 12 high school learners from disadvantaged communities across South Africa.
As the Minister of Higher Education and Training, Mduduzi Manana, said at recent address, we need to address the mismatch between available talents and job openings by taking up programmes to address the problem. The youth of South Africa need to focus on acquiring additional skills following their matriculation from high school, which can be done through the use of universities, further education and training (FET) colleges, learnerships, artisan training and internships, amongst others.
Since its inception in 2010, the programme has reached over 200 000 learners nationwide, equipping them with the knowledge and skills to make advised decisions with regard to their career aspirations. This year, the programme aims to assist 24 000 learners in preserving the legacy of the Primestars’ dream that has been conceptualized in the My Future, My Career programme.
The programme was launched to media, sponsors and Government representitives at Tsogo Sun’s The Pivot, within Montecasino, on 10 May, and will continue to run until 11 June 2017. Once this programme has concluded, Primestars will keep on pursuing their youth driven work by launching their next programme, titled “Step Up 2 A Start Up”.
– CAJ News