by AKANI CHAUKE
JOHANNESBURG – AVON has introduced LOV|U, a new fragrance brand it says has a promise to put a romantic scent to the consistency of love in relationships.
LOV|U
“One of the main drivers of consistency are the gestures of romance, sometimes affectionately referred to as random acts of love, as it affirms a couple’s love and commitment to each other,” said Lukasz Kowalczyk, Head of Omnichannel Brand Experience at Avon Justine.
“LOV|U Eau de Parfum is an assertion of love to her, a scent she carries with her as a constant reminder of the everyday she enjoys in her relationship.”
LOV|U flaunts a fruitiness of raspberry nectar, followed by the romantic halo of the rose essential at the heart, and the woody glowing warmth of cashmere wood like a loving embrace, all to convey the pure magic found in the little gestures of love, according to Avon.
It embodies a heart-shaped bottle built from two ellipses.
Kowalczyk added: “These empowering and lasting scents are crafted to reflect authentic and lasting love, putting you at the centre of your love story because LOV|U believes that each relationship is unique in its own way and real romance happens every day with little gestures of love.”
LOV|U is available on Avon’s Online store (www.avon.co.za) or through any Avon Representative countrywide with free delivery for orders from R600 or more.
– CAJ News
