TINTSWALO BALOYI
JOHANNESBURG– TOYOTA South Africa Motors (TSAM) has scooped the Sunday Times Top Brand award as the best regarded car brand in the consumer category in 2016.

It is the second time that TSAM has won an award in this category.

The 2016 survey results were announced at a glittering gathering just-concluded in Sandton, identifying top brands in the business and consumer spheres based on thousands of interviews.

The winning brands are voted for by consumers and business decision makers who rank them as being the best in their category in a nationwide survey.

The consumer sample for the Brands Awards comprised 35 000 interviews, of which 2 500 were in the South Africa metros while the remaining 1 000 were in the non-metro areas.

The sample also consisted of 502 C-level business decision makers – including business leaders – from organisations of all sizes across the country.

“We are eternally grateful to the South African market for their unwavering support, and it remains our philosophy and mission to create smiles whenever we interact with our customers,” says Kerry Roodt, General Manager of Marketing Communications at TSAM.

– Guardian