TINTSWALO BALOYI
JOHANNESBURG – MERCEDES has once again pushed the boundaries of digital achievements, becoming the first automotive brand in the country to introduce Facebook Messenger Chatbot to its customers and potential customers.
This comes as MBSA continues its performance as one of the best performing Facebook page of any automotive brand in the country, having surpassed one-million followers. The size of the fan base is not the only impressive achievement; the brand consistently has one of the best engagement rates for the size of its audience.
These ongoing achievements reflect the brand’s long-standing involvement on the social web and delivers further impressive proof of the success and innovation of Mercedes-Benz in the way it uses social networks to interact with its audience.
Facebook launched its Messenger Chatbot functionality for businesses in April this year. Over 900 million people on Facebook Messenger give brands an opportunity to connect directly with consumers in unprecedented ways.
This mobile-first solution extends the visibility of the brand to a larger online audience, thus tapping into a new consumer base.
Facebook Messenger Chatbot allows brands to provide a natural language interface with consumers at scale.
It creates a direct, customised touchpoint between the brand and users, and drives brand interaction with current and prospective customers. It also drives users to an action that benefits business and ultimately gives consumers a meaningful, personalised online experience.
“The Facebook Messenger Chatbot allows users to further engage with the Mercedes-Benz brand such as booking a test drive, thus providing tailored communications touchpoint for customers and prospective customers,” says Selvin Govender, Marketing Director: Mercedes-Benz Cars.
The MBSA Facebook Messenger Chatbot gives users a single touchpoint where they can select their preferred vehicle from the brand’s extensive range; choose their nearest Mercedes-Benz dealership; and share their contact details with the brand. Users can easily distinguish their preferred model for test drive through the visuals of the various ranges displayed.
To engage with the Mercedes-Benz South Africa Facebook Messenger Chatbot, simply visithttps://www.facebook.com/MBSAChatBot or search for “Mercedes-Benz South Africa ChatBot” via the Facebook Messenger app on your mobile.
– Guardian
