from DION HENRICK in Cape Town
CAPE TOWN – SOUTH African Tourism’s North Europe Hub believes it has left a lasting impact on industry partners in The Netherlands and Belgium.
Gold Reef City resort, Johannesburg, Gauteng province
This after a two-week showcase, which kicked off with a prominent presence at Vakantiebeurs, a leading trade and consumer show.
Taking place at Jaarbeurs in Utrecht from January 10-14, the event provided an ideal platform to exhibit the diverse and vibrant offerings of South Africa.
Following the success at Vakantiebeurs, the North Europe Hub extended its reach with an additional four days dedicated to a comprehensive roadshow.
The roadshow spanned four cities across The Netherlands and Belgium, offering a unique opportunity for SA Tourism and South African product owners to engage in business-to-business interactions with Africa specialist tour operators and travel agents.
The roadshow featured 23 South African products, each engaging one-on-one with Dutch and Belgian trade partners while presenting unique itineraries and exciting new products awaiting travellers in South Africa.
The cohort of South African trade and businesses present on the roadshow consisted of ten small, micro and medium enterprises (SMMEs), seven of which were supported by the Department of Tourism’s tourism incentive programme, three provinces, and a variety of accommodation, adventure and niche experiences relevant to North European market needs.
Abby Jacobs, the Acting Hub Head for North Europe, overseeing the Netherlands, Belgium, and Sweden said, “The strategic decision to spend extended time in both The Netherlands and Belgium reflects our commitment to cultivating strong relationships and further promoting South Africa as a preferred destination.”
The official expressed delight at the positive reception the roadshow received.
“The engagement between South African businesses and Africa specialist tour operators and travel agents was truly encouraging.”
Jacobs said roadshows play a crucial role in establishing a personal connection, offering a unique opportunity to build lasting business relationships for South African and Dutch partners alike.
“They allow for face-to-face interactions and this personal touch is instrumental in conveying the essence and allure of South Africa as a destination,” the executive concluded.
– CAJ News
