by MTHULISI SIBANDA
JOHANNESBURG – THE launch of MusicTime!, a streaming service by MTN, is anticipated to shield customers from the high costs of data and top end music streaming products.
MTN announced the launch of the service, a world first offering from the team at Simfy Africa, on Thursday.
MusicTime! is a fully inclusive time-based music streaming offering,
giving users premium trending and locally relevant music through
partnerships with key music labels and providers.
Officials said the offering is set to revolutionise Africa’s music
industry with a fully inclusive music streaming offering that includes a countdown timer, top trending music and data included in the price.
MusicTime! is available as either a 120 minutes offering for R5 or 300 minutes offering for R10, both offerings valid for seven days from purchase.
Prepaid customers can purchase music time using airtime.
All new users receive 60 minutes free upon their MusicTime! App download, valid for seven days.
The catalogue boasts millions of tracks that are available for streaming on Android and iOS.
“We have worked hard in getting this breakthrough model to our customers,” Jacqui O’Sullivan, Executive for Corporate Affairs at MTN SA, said.
“Data costs and the high costs of the top end music streaming products mean that the majority of our customers don’t have an affordable option for digital music and Simfy Africa came with the solution we were looking for.”
With the app requiring no subscription, users can listen to the music they want, when they want, with no hidden data costs, advertisements or other interruptions, MTN stated.
– CAJ News