Business Reporter
JOHANNESBURG – DECOREX, South Africa’s premier décor, design and lifestyle exhibition, promises to bigger than previous editions following a new collaboration with Inspire Trade Expo, the country’s exclusive business to business furniture, décor, design and retail trade exhibition.
The Johannesburg edition of Decorex (Decorex Joburg) is scheduled for the Gallagher Convention Centre in Midrand on August 5-9. Other Decorex expos have been held in Cape Town and Durban earlier.
Ahead of the Johannesburg leg, Thebe Reed Exhibitions, the organisers, say Inspire Trade Expo, also the only business-to-business furniture and design trade show on the continent, which launched in 2014, has carved a niche for itself on the continent’s business and trade calendar.
Carol Weaving, Managing Director of Thebe Reed Exhibitions, believes the collaboration with Inspire Trade Expo is an unprecedented boon for the design industry event sector.
“Far from diluting the exhibition market, it creates a critical mass of exhibitors and visitors, simultaneously utilising the strengths of the Decorex SA brand, 100% Design South Africa, as well as the Inspire Trade Expo brand,” she says.
Inspire Trade Expo’s Rina Fortmann, a leading local exponent within the exhibition industry says like Decorex SA, says they strive to innovate and grow local manufacturers as well as foreign investment and trade.
“The partnership between Decorex SA and Inspire Trade Expo gives them a single definitive option with the promise of an outstanding return on investment,” says Fortmann.
“By joining forces with Decorex SA, Africa’s largest consumer décor, design and lifestyle exhibition, Inspire Trade Expo clients will now be able to leverage the positive positioning that comes with a trusted 23 year-old brand, not to mention having access to a networking platform unlike anything yet seen in the local industry,” she explains.
Decorex Joburg 2015 saw more than 800 brands, products and designers as well as 56 000 visitors converging. – Gauteng Business
